The Veterinary Culture Lab

013:The Top 3 Communication Behaviors Behind Every Unicorn Clinic: Why Relational Maintenance Matters

Flourish Veterinary Consulting Season 1 Episode 13

In this episode of The Veterinary Culture Lab, Andi and Josh dig into what really sits behind so-called “unicorn clinics”—and it turns out it is not luck, perks, or fairy dust. It is communication.

Grounded in a 2012 study by communication scholars Paul Madlock and Melanie Booth-Butterfield, this conversation explores relational maintenance: the everyday communication behaviors coworkers use to stay connected, supported, and resilient at work.

Through real veterinary examples, leadership reflections, and a few well-placed dad jokes, this episode breaks down the science behind thriving teams and highlights the top three communication behaviors most strongly linked to job satisfaction, commitment, and wellbeing.

You’ll hear:

  • What people actually mean when they talk about a “unicorn clinic”
  • The seven relational maintenance strategies coworkers use to sustain strong relationships
  • The top three communication behaviors most predictive of thriving teams
  • Why positivity, shared effort, and healthy conflict repair matter more than we realize
  • How these behaviors meet core human needs for belonging, care, and influence
  • What this research means for veterinary leaders and teams who want to renovate their culture intentionally

Whether you are searching for a unicorn clinic—or hoping to build one from the inside out—this episode offers science-backed insight and practical perspective on how small, everyday communication choices can transform the way veterinary teams work, connect, and thrive.

Resource Links: 

Episode Article:

Title: The influence of relational maintenance strategies among coworkers
Authors: Paul Madlock and Melanie Booth-Butterfield

DOI: https://doi.org/10.1177/0021943611425237

Flourish Academy - Certificate in Cultivating Positive Team Communication

Florida Man This Week - Opossum
Oura ring - www.oura.com

Portlandia (TV series 2011-2018) 

What Do You Think? Reach out to us and let us know at Info@flourish.vet

Your Hosts:
Andi Davison LVT, CAPP, APPC 

Josh Vaisman MAPPCP, CCFP

At Flourish Veterinary Consulting we renovate veterinary cultures. We diagnose what’s working, blueprint what’s next, and train every team member - blending positive psychology with real-world experience - so thriving becomes the norm, not the myth. 

Timestamps: 

00:00 Introduction: Building a Unicorn Clinic

00:54 Personal Anecdotes and Oura Ring Insights

02:33 3D Printing Adventures

06:21 The Magic of Unicorn Clinics

13:45 Relational Maintenance Strategies

23:20 Real-Life Application of Team Strategies

24:34 Transformative Experience with a Surgery Team

27:29 The Role of Leaders in Team Dynamics

39:27 Practical Steps for Conflict Management

45:47 Unusual Florida Man Story

47:10 Closing Remarks and Listener Engagement