The Veterinary Culture Lab

008: Making Work Matter: 6 Leadership Moves That Spark Purpose in Vet Med

Flourish Veterinary Consulting Season 1 Episode 8

In this episode of The Veterinary Culture Lab, Andi and Josh dive into groundbreaking new research from their friend Dr. Zach Mercurio—research that pinpoints exactly how leaders can help veterinary teams experience more meaningful work.

Grounded in a 2024 study on purposeful leadership, this conversation uncovers six specific, learnable leadership practices that boost energy, reduce burnout, and increase job satisfaction—even in high-stress environments like veterinary medicine.

Andi and Josh break down the difference between Big-P Purpose (your lofty mission) and little-p purpose (those small, meaningful moments that remind you why your work matters). They also explore how anyone—not just titled leaders—can activate purpose, foster connection, and help build veterinary cultures where people feel like they truly matter.

You’ll hear:

• Why meaningful work is essential for veterinary team wellbeing and retention
 • What the research says about the link between leadership behaviors and job satisfaction
 • Six powerful practices that help veterinary leaders lead with purpose
 • How to deliver praise in a way that fuels purpose, not just productivity
 • A real-life story about a hard moment that became worth it—because of meaning
 • How to make impact visible using tools like laddering, “because” praise, and mattering moments

Whether you're a practice manager, technician, associate DVM, or just someone who cares about veterinary culture, this episode offers real-world ways to turn everyday tasks into moments that matter.

Resource Links: 

Episode Article:

Title: Mapping and Measuring Leadership Practices Intended to Foster Meaningful Work

Authors: Zach Mercurio, Tamara L. Miles, Wesley G. Adams, Jeremy D. W. Clifton

DOI: https://doi.org/10.1007/s41542-023-00161-z


Check out Zach Mercurio and his two fantastic books:

Rebecca Rose

Florida Woman This Week - Fake Manager 

What Do You Think? Reach out to us and let us know at Info@flourish.vet

Your Hosts:
Andi Davison LVT, CAPP, APPC 

Josh Vaisman MAPPCP, CCFP

At Flourish Veterinary Consulting we renovate veterinary cultures. We diagnose what’s working, blueprint what’s next, and train every team member - blending positive psychology with real-world experience - so thriving becomes the norm, not the myth. 

Timestamps: 

00:00 Introduction: Making Work Meaningful

00:42 Casual Conversation: Sunny Days and Glasses

01:04 A Real-Life Story: Embracing Aging

03:04 Purposeful Leadership: Meeting Zach Mercurio

04:45 Big P vs. Little p Purpose

13:20 Research Insights: Leadership and Meaningful Work

23:00 The Importance of Impact Stories

24:20 Trust and Support in the Workplace

25:25 Humorous Anecdote: The Colorado Trip

26:26 Gathering and Sharing Impact Stories

28:06 Growth Equals Glue: Recognizing Potential

30:57 Purpose-First Hiring

32:08 Connection Combats Compassion Fatigue

33:09 Actionable Steps for Cultural Renovation

36:25 The Power of Praise and Recognition

39:48 Florida Woman: A Humorous Interlude

41:28 Conclusion and Call to Action